The Snoop Dog from food truck Brass Knuckle.
Socializing begins at the W at 6 pm over cocktails and Prawns & Roses (shrimp tacos with creamy cilantro dressing), Fryin Maiden (buttermilk fried chicken sandwich with aioli and apple-jalapeno slaw), and other appetizers named Gangnam Style and Cheesy Manilow. Diners then sit down to a multi-course meal served family-style, with Tots & the Maytals (sweet potato gnocchi and Liberty Duck), The B-52 (rock lobster carpaccio and blood orange), Back in Black (squid ink pasta with Dungeness crab, scallops and clams) and some sides. For dessert, there are donuts named after Elvis and fog-spewing, liquid-nitrogen-frozen ice cream dubbed Sunday Not So Bloody Sunday.
The edgy-music theme of the menu comes from Brass Knuckle founder and owner Shellie Kitchen, who once played bass guitar in an all-girl punk band and whose favorite color is black. "Food shouldn't be so serious," she says.
Kitchen was raised on heavy metal and on a Hawaiian sugar plantation with farm animals. In her twenties, she quit a corporate minion job, enrolled in culinary school and discovered that the 12-plus-hour shifts in the pressure cooker of a restaurant kitchen made her feel alive. After having three kids, she decided to launch a food truck so that she could set the hours and rules. Her Snoop Dogg (a hot dog wrapped in bacon and topped with spicy teriyaki mayo, sriracha ketchup, bonito flakes and radish sprouts) has a fan club.
Thursday's dinner is part of the hotel's "Local Motion" series, which W executive chef Paul Piscopo started last September to make meals more fun. Previous nights have featured Hapa SF, The Taco Guys and Bacon Bacon.
Local Motion with Brass Knuckle
January 17, at 6 pm
W Hotel, 181 Third St., San Francisco 94103
Tickets $40. Cocktail pairings $25.